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Growth

Performance Marketing

Paid media measured by pipeline and revenue, not clicks.

What’s included

  • Google Ads: Search, Performance Max and YouTube
  • Meta Ads for Facebook and Instagram
  • LinkedIn Ads for B2B
  • Conversion tracking and attribution
  • Landing pages and A/B testing
  • Retargeting and audience strategy

Overview

Why it matters

We plan, run and optimise campaigns on Google, Meta and LinkedIn with one goal: qualified demand at a cost your business can sustain. That starts before the first ad — with tracking that records real conversions, landing pages that keep the promise of the ad and a shared definition of a good lead.

Because we also build websites and CRM integrations, we can fix the whole path from ad to sale, not only the campaigns. Reporting is in plain language and tied to the numbers your finance team cares about.

Who it’s for

  • B2B companies that need qualified leads, not form fills
  • E-commerce brands scaling paid acquisition
  • Businesses launching in a new market or category
  • Teams unsure whether their current ad spend is working

What you get

Deliverables, not vague promises

  1. 01

    Measurement set-up

    Conversion tracking, UTM conventions and CRM attribution.

  2. 02

    Campaign strategy

    Channels, audiences, offers, budget split and targets.

  3. 03

    Creative and landing pages

    Ads and pages built for each audience and intent.

  4. 04

    Ongoing optimisation

    Weekly management, testing and budget reallocation.

  5. 05

    Monthly reporting

    Spend, pipeline and revenue in plain language.

How we work

How the work is delivered

  1. 01

    Audit

    Accounts, tracking, landing pages and past performance.

  2. 02

    Measure

    Tracking and attribution fixed before spend scales.

  3. 03

    Launch

    Structured campaigns with clear hypotheses.

  4. 04

    Optimise

    Budget moved towards what produces qualified demand.

Technology and platforms

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • Google Analytics 4
  • Google Tag Manager

FAQ

Questions clients ask first

What budget do we need?

Enough to produce statistically useful data in each channel. We recommend a starting budget after looking at your market, average deal value and targets.

How soon will we see results?

Campaigns produce data within days, but the first weeks are for learning. We agree realistic milestones before launch.

Do you work alongside our existing team or agency?

Yes. We can audit, take over or run specific channels alongside your team.

Related insights

Further reading

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Micro-Influencers vs. Mega-Influencers: Who Delivers Better ROI?

In the ever-evolving world of digital marketing, influencer marketing has taken center stage. Whether it’s a fitness coach sharing healthy recipes or a celebrity launching a new skincare line, influencers play a…

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Dark Social: What It Is and Why Marketers Should Care

Imagine you launch a killer campaign. You track clicks, conversions, traffic — but something’s missing. A huge chunk of your website visitors show up as “direct traffic,” even though they clearly didn’t type your…

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Gen Z’s Buying Behavior: Rethinking Digital Ad Strategies 2025

In today’s competitive digital marketplace, brands are facing a generational shift. The newest wave of consumers, Gen Z (born between 1997 and 2012), is changing the way brands think about marketing, advertising, and…

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