Case Study: How We Took a Traditional Business Online and 3X’d Their Leads

🏢 Client Background:

Our client was a traditional B2B service provider in the water and wastewater management sector. For over 15 years, they had relied solely on offline channels — industry expos, word of mouth, and government contracts. While their expertise was strong, their lead flow was stagnant and they were missing out on the growing demand from private institutions and inbound inquiries.

Industry: Infrastructure & Utilities
Business Type: B2B – EPC Contractor
Challenge: No digital presence, outdated brochure website, zero organic leads

🚩 The Problem

Here’s what we uncovered during the audit:

• No lead capture forms or CTAs on their old website
• Poor SEO – Not ranking for any relevant service keywords
• No content strategy – No blogs, whitepapers, or case studies
• No social proof – No testimonials, no project portfolio
• No analytics – No way to track what was working

Essentially, their online presence didn’t reflect the scale or reputation they had offline.

🎯 Our Objective

Take the business online with a lead-focused strategy and generate consistent, trackable, high-intent inquiries within 3 months.

✅ Our Solution: End-to-End Digital Transformation

1. Website Redesign (Conversion-Focused)

We rebuilt their website as a modern, SEO-optimized platform with:

• Service-specific landing pages
• Contact forms on all key pages
• Sticky CTA buttons
• Fast loading (under 2.5s), mobile-responsive design
• WhatsApp & phone integration for instant leads

📈 Result: Website traffic doubled in 6 weeks.

2. Search Engine Optimization (SEO)

We did detailed keyword research based on:

• Their services (e.g., STP, ETP, RO plant installation)
• Local + national intent (e.g., “ETP contractors in Gujarat”)

We implemented:

• On-page SEO for all service pages
• Blog strategy to rank for “how-to” and “compliance”-based queries
• Google Business optimization for local SEO

📈 Result: 25+ keywords ranked on page 1 within 60 days.

3. Lead Generation Funnel

We didn’t just redesign — we built conversion assets:

• Sticky quote request form
• “Free Site Audit” as a lead magnet
• Retargeting visitors with WhatsApp reminders
• Embedded WhatsApp click-to-chat

📥 Leads increased from 5/month → 18/month (3.6x increase)

4. Trust-Building & Social Proof

We added:

• Verified client testimonials (with names, logos)
• A case study section showcasing completed projects
• Certifications and compliance badges
• High-res project gallery with before-after comparison

✅ Helped increase trust for inbound leads → 2x higher form conversion rate.

5. Performance Marketing (Minimal Budget)

Once the site was optimized, we launched a retargeting ad campaign:

• Budget: ₹5,000/month (Google + Meta)
• Objective: Bring back dropped users to the contact form
• Result: +4 additional leads/month from paid alone

💡 Results After 90 Days:

🎉 Conclusion

This project proved that traditional businesses are sitting on a goldmine of opportunity — they just need the right strategy and execution. With a modest budget, smart SEO, and a conversion-optimized funnel, we were able to 3X their monthly leads in just 90 days.

And we didn’t stop at traffic — we focused on revenue-driving traffic.

Want Similar Results?

If you’re a traditional business owner ready to digitize your operations and generate high-quality leads online, we can help.

👉 Visit www.chasegeek.com or call us at 7999816578
Let’s take your business from offline to unstoppable.